Zillow is one of the most popular real estate platforms, offering a wealth of opportunities for agents to connect with potential buyers and sellers. If you’re looking to generate high-quality real estate leads, Zillow can be an invaluable tool in your marketing strategy. In this blog, we’ll walk you through how to get real estate leads using Zillow, and how to make the most of the platform to grow your business.
1. Create a Strong Zillow Profile Your Zillow profile is the first thing potential clients will see when they search for real estate agents in your area. A well-crafted profile can significantly increase your chances of attracting leads. Here’s how to optimize it:
Complete Your Profile: Ensure your profile is 100% complete with up-to-date contact information, a professional headshot, and a detailed bio. Highlight your experience, expertise, and any certifications or specialties you may have. Add Testimonials: Zillow allows past clients to leave reviews, which can greatly influence potential leads. Encourage your satisfied clients to leave positive reviews, as this social proof can help build trust with new leads. Showcase Your Listings: Display the properties you’re currently listing. High-quality photos, detailed descriptions, and accurate pricing will attract potential buyers. 2. Use Zillow Premier Agent to Get Leads Zillow Premier Agent is a paid subscription that allows real estate agents to advertise their services and listings directly on Zillow’s platform. By becoming a Premier Agent, you’ll get access to exclusive lead generation tools and features. Here’s how it can help:
Lead Generation: As a Premier Agent, you’ll be connected with buyers and sellers who are actively searching for properties in your area. Zillow sends leads directly to your inbox, which you can follow up on to convert into clients. Customizable Profile: Premier Agents can customize their profiles to stand out more, including adding additional contact information, more photos, and highlighting specific services. Exclusive Listing Exposure: Your listings will appear at the top of search results, giving them more visibility and increasing the likelihood of attracting leads. Tip: Respond to leads as quickly as possible. Zillow tracks your response time, and quick replies can increase your chances of converting leads into clients.
3. Advertise Listings with Zillow Offers Zillow Offers is a program where homeowners can sell their homes directly to Zillow, which then flips the property or lists it for sale. As an agent, you can partner with Zillow Offers to get leads from homeowners who are interested in selling their properties. Here’s how to use it:
Get Listings from Zillow Offers: If you’re working with a seller who is interested in selling to Zillow, this can be a great opportunity to get a lead for a quick sale. Promote Your Services: Even if a homeowner doesn’t choose Zillow Offers, you can still offer your services to help them sell their home for a better price. This can lead to additional business opportunities. 4. Utilize Zillow’s Zestimate Tool Zillow’s Zestimate tool gives potential buyers and sellers an estimated value of a home. While not always 100% accurate, it’s a popular tool that many people use when researching properties. You can leverage this tool in several ways:
Lead Capture: Offer a more accurate home valuation by providing a free CMA (Comparative Market Analysis) in exchange for their contact information. This will help you capture leads who are interested in buying or selling. Market Expertise: Use your knowledge of the local market to explain the Zestimate and provide additional insights, positioning yourself as a trusted expert. 5. Advertise on Zillow’s Home Value Page Zillow allows you to advertise on the home value page of properties listed in your area. This is a great way to connect with sellers who are considering selling their homes but aren’t sure about the process yet. Your ad can encourage them to reach out to you for a free consultation.
6. Engage with Zillow’s Q&A Section Zillow has a Q&A section where users ask questions about the real estate market, home buying, and selling. This is an excellent opportunity to showcase your expertise and attract leads. Here’s how to get involved:
Answer Questions: Respond to relevant questions with helpful, informative answers. This can help you build credibility and get noticed by potential leads. Provide Value: Offer practical advice and insights that demonstrate your knowledge of the local market. This can encourage users to reach out to you for further assistance. 7. Follow Up on Leads Consistently Once you start receiving leads from Zillow, the key to converting them into clients is consistent follow-up. Here are some tips to help you manage your leads effectively:
Use a CRM: A customer relationship management (CRM) tool can help you track leads and follow up on them in an organized way. Personalize Your Communication: Take the time to personalize your emails and phone calls to show that you’re genuinely interested in helping the lead with their real estate needs. Be Persistent: It often takes multiple touchpoints before a lead turns into a client. Stay in touch and provide valuable information to keep the conversation going. 8. Measure Your Success To ensure your Zillow efforts are paying off, it’s important to track the performance of your ads, listings, and leads. Zillow provides detailed analytics for Premier Agents, allowing you to see how well your listings are performing and how many leads you’re generating.
Tip: Regularly review your metrics and adjust your strategy based on what’s working best. If certain types of listings or ads are performing better, focus more on those.
Conclusion Zillow is a powerful tool for generating real estate leads, but success requires strategy and consistency. By optimizing your profile, using Zillow Premier Agent, leveraging Zillow Offers, and engaging with potential clients through the platform, you can increase your visibility and attract high-quality leads. Remember, the key to success is not just generating leads but nurturing them and providing exceptional service that turns them into loyal clients.
Back to Blog